Kids On The Go
Nowadays kids have very busy schedules, full of school and after school activities - Gymnastics at 2 pm on Tuesday, swimming at 4 pm on Wednesday, and school play on Fridays. For parents who are working full time, finding time to drive their kids to those activities is a huge challenge. Many parents work around their work schedule to find time to drive their kids around; some ask relatives, some hire chauffeurs. All that ...more »
Nowadays kids have very busy schedules, full of school and after school activities - Gymnastics at 2 pm on Tuesday, swimming at 4 pm on Wednesday, and school play on Fridays. For parents who are working full time, finding time to drive their kids to those activities is a huge challenge. Many parents work around their work schedule to find time to drive their kids around; some ask relatives, some hire chauffeurs. All that can be very inconvenient, stressful, frustrating and costly. “Kids on the Go” aims to provide parents in the Bay Area with safe, secure, reliable, and moderately priced transportation service for their young children.
"Unmet need"
Children need to be transported to school, daycare, doctor visits, summer camps, after school programs etc. We believe that there is huge unmet need for such a service. There are just a couple of companies providing this service, and they are very small. During our interview with the parents from South Bay, most of them are willing to pay for this service. 8 Out of 10 parents have shown interest in this kind of service. Our differentiation strategy is to partner with successful private business like Kumon classes, Karate, Swimming schools etc and help them understand the value that we can provide in expanding their clientele. Parents will be more willing to have their kids join these classes when they do not have to worry about all the planning and scheduling.
Target Market:
Working parents with kids who attend after school activities.
Market Penetration:
We will advertise directly to parents outside of the schools and child care centers. If any parents are interested in our service, we will invite them to visit our care centers. In addition, we will offer free trial service to attract potential customers. We will also approach activity centers for partnership and cooperation that will generate steady revenue.
Special Features:
Safety of the child is the number one priority for parents. Our company with emphasize on Safety as a core of our business model. We will hire certified drivers with excellent driving and clean criminal history, who have child care experience and skills. All the drivers must pass rigid test and complete special training before they work as drivers. The most important thing is that we will install monitoring and tracking system on the cars and parents will have a chance to always monitor their kids. Our cars and vans will be equipped with latest safety features. Also, at “Kids on the Go” we believe when your children are transported by us, we love and care for them like they are our own, so we make sure all drivers and passengers abide by our Safety Pledge.
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